Naming a product this week took four rounds and dozens of checks. A good name has to pass far more tests than sounding nice.
I spent part of this week naming the to-do app I have been building since August.
Read the essayA flaw hidden in PHP for ten years could let a stranger take over a website's server. AI helped find it. Here is the whole story in plain words.
AI agents can now work through the night. The scarce resource in the morning is the person who has to review it all.
The same three questions reach every small company's inbox all week. The best moment to answer them is while the visitor is still on the page.
The AI features people keep using are the ones they can take back. Trust is a design decision.
Ten apps each hold a piece of a life and none of them know about the others. The interesting software is the part where they meet.
In every small business there is one person the whole day rests on. Build around them and everyone else's work gets lighter.
A list only works while someone keeps it. The software worth building is the kind that keeps itself.
Design projects go wrong in the gaps between the proposal, the feedback and the invoice. One shared record closes most of them.
When a company reaches for a new identity, the thing it is usually avoiding is a choice about who it is for.
A roadmap tells you what a team hopes to do. What it refused to build tells you what it actually believes.
Cheap building didn't make companies better. It removed the excuse — and put every decision in public, faster.
Building a home is a two-year project with a large budget and no software. The family should see the same numbers as the person on site.
A name, a product, the AI inside it: each is easiest to get right before launch.