01About02Builds03Writing
Work with me
Brand · Product · AI

Dhanush MS, brand strategist and AI product builder in Bengaluru. Taste is the rare part now.Whatever you build this year, a competitor can rebuild by spring. The way it looks, feels and speaks to people takes taste, and that is my work.

Benne is a sample bakery, drawn for this page.
01 — About

A brand and product designer.

For a decade I have built brands. The work now carries past the identity, into the products people use every day and the AI products beside them. I design and build both, for new ventures and for companies already in market. I am building five products of my own, and two are live.

The longer version
02 — What I do

The work I take on.

01

Brands

A position you can defend, and an identity that carries it. For companies that have outgrown how they look and sound.

Seen inBysomeone ↗
02

Websites

A site that tells a stranger what you do before they've finished scrolling, and still works after launch week.

Seen inThis site
03

Products

From an idea on a call to something people can sign in to.

Seen inonroundsManekatti
04

AI tools

AI features and internal tools your team still opens on an ordinary Tuesday, long after the demo.

Seen inSeptember
05

Advice

A second head on the product and brand calls you keep postponing. One session, or every month.

Seen inThe essays
03 — Featured build · ● Live

onrounds

A small clinic writes its day down in six places. onrounds puts it in one record the whole front desk can read.

BeforeSix places
AfterOne record
PG
Priya GuptaSample patient · Tuesday

    Hover any paper to see where it lives now.Tap any paper to see where it lives now.

    For

    Small clinics, one to five doctors

    Built around

    The front desk, which holds the clinic's day together

    Status

    Live at onrounds.in

    04 — Builds

    Five more, each made for someone in particular.

    No.BuildForStatus
    01

    Manekatti

    A family building a house, finally looking at the same numbers.

    Live on phones
    Our house · spent so far
    ₹28.4L of ₹45L
    Found.PlinthColumnsSlabWalls
    ₹Steel, 1.2 tKaveri Steels · Bank84,000
    RSD
    Same numbers, everyone
    02

    Calmo

    A to-do list that keeps itself, while you get on with the day.

    Building
    Now
    Call the bank about the card
    The 3 pm call happened. Mark “Send the deck” done?
    03

    Proof

    A designer and a client who always know where the project stands.

    Building
    Aa
    Client · 2 min agoLove the mark. Can the italic be warmer?
    Approve round 2Files release on approval
    04

    Orbis

    A life's lists, finally aware of one another.

    Building
    Travel listMoney
    A few days somewhere you wanted to go, at a number this month allows.
    RecipeGroceries
    Sunday's cooking, and the two things you don't have yet.
    05

    September

    Answers for your visitors while they are still on the page.

    Building
    Launching soonSomething new for small teams.
    Does it work for a team of three?
    Yes. It was built with teams that size in mind. Want to hear when it opens?

    Hover a build to see it. Work in progress is shown as a draft.

    05 — Writing

    Notes on the decisions that come before the build.

    Latest essay · 23 Oct 2026What a product name has to surviveRead the essay →

    “A name is the first piece of design anyone sees, and the hardest to change later.”

    Briefs

    The news that touches your business, in two minutes.

    All briefs
    Latest21 Oct 2026PHP2Shell: patch PHP this week

    If your website runs on PHP, and most do, a stranger could have taken control of the server it lives on without a password. The fix came out on 21 October. Until it is installed, the door is still open.

    Read the brief

    I do my best work while it is still being decided.

    A name, a product, the AI inside it: each is easiest to get right before launch.